The Market Scale Of China's Sports Shoes Industry Will Further Expand In 2021

The market scale of China's sports shoes industry is expected to reach 385.8 billion yuan in 2021. With the launch of Li Ning on the stage of International Fashion Week and the launch of the "China Lining" series, China's sports shoes and apparel industry has set off a "national boom", and domestic brands have begun to rise.

Among Chinese sports shoes consumers, the proportion of middle and high-income groups is relatively high, and their purchase appeals are mainly for daily wear. The most important consideration for consumers when buying sports shoes is style; the most important consideration for consumers when buying sportswear is comfort.

Data show that from 2015 to 2020, the per capita disposable income and consumption expenditure of Chinese residents have basically maintained an increase year by year. It is estimated that by 2025, the proportion of GDP in China's sports industry has doubled compared to 2020. The growth of consumer disposable income in China and the increase in desires and spending power also provide greater development potential for the future of China's sports shoes and apparel industry.