The Skechers Brand Has More Than 100 Large Stores In The Chinese Market

Sports brand Skechers released its fourth quarter financial report and full-year results for 2020. The financial report shows that due to the impact of the epidemic, sales in the fourth quarter were US$1.32 billion, a decrease of 0.5% from the same period last year; the performance of the Chinese market in the fourth quarter increased significantly, with sales increasing by 29.7% year-on-year. For the whole year, sales reached US$4.597 billion, of which total retail sales in the Chinese market was 18.4 billion***.

In the financial report, the global CEO of Skechers pointed out: Skechers has withstood the test of the epidemic, reacted quickly in the face of the epidemic, and quickly adjusted its strategy. In the fourth quarter, Skechers also expanded its traditional media and online channels.

It can be found that Skechers will grow gratifyingly in the Chinese market in 2020. In the third quarter financial report, the number of Skechers in China has reached 100.