Views: 0 Author: Site Editor Publish Time: 2022-06-08 Origin: Site
In recent years, national policies have favored the development of the sports industry, and the national fitness boom has risen. my country's sports consumption market is expected to maintain a high prosperity for a long time.
In the short term, the intensive holding of sports events is expected to increase people's enthusiasm for domestic sports consumption. After the 2021 Tokyo Olympics, the 2022 Beijing Winter Olympics and the 2022 Qatar World Cup will also be held one after another. Participation will be higher than in previous years. The growth of sports events and participants is expected to further increase the demand for sports apparel. In 2021, the market size of China's sports shoes and apparel will reach 387.1 billion yuan, a year-on-year increase of 22.89%. The market size will reach 599 billion yuan.
my country's sports shoes and clothing market has gradually developed into a competitive pattern where a hundred flowers bloom and heroes chase deer after experiencing the budding exploration period, the staking period, and the strategic transformation period. Nike, Adidas, Anta, Li Ning, Fila (Fila) and so on.
From the perspective of revenue, the operating income of my country's domestic sports shoes and clothing enterprises has grown steadily. In 2021, Anta's total operating income will reach 49.328 billion yuan, an increase of 13.816 billion yuan compared with 2020. In the first half of 2022, Anta's total operating income has completed 25.965 billion yuan Yuan;
In 2021, Li Ning's total operating income will reach 22.572 billion yuan, an increase of 8.115 billion yuan compared with 2020. In the first half of 2022, Li Ning's total operating income has completed 12.409 billion yuan.
The top five companies in China's sports shoes and apparel market share are Nike, Adidas, Anta, Li-Ning, and Fila. In order to meet the diverse consumption needs of consumers, leading companies continue to improve the functionality of their products. Move closer to fashion and trends to strengthen their market position. Therefore, in the past few years, the concentration of my country's sports shoes and apparel market has continued to increase, and the share of top companies has gradually increased.